Hi I’m Reid, for ten plus years now I have been learning and growing as a creator of visual media.

My ethos for creating is summed up in the words

“beware the soul sucking voice of reasonableness”

These words resonated deeply with me and have become the heartbeat of my life in every aspect.

To me, these words mean this: do not let what is “likely, easy, or simple” distract from what could be “great, ambitious, or beautiful.” If something feels hard, impossible, or ridiculous… it’s probably the right decision.